This is a great piece I referenced earlier by Heather Morse at the Legal Water Cooler
I caught a post today from Jaimie Field, one of my Legal Marketing Extraordinaires, Rainmaking Recommendation #91: The Mathematics of Time for Rainmaking where she breaks down the myth that you don’t have time to make rain.
She’s right. I don’t care how busy your practice is, you can find the time to make some rain.
We are going to start with a few assumptions:
- That you are required to bill 2000 hours per year, and
- That you like to sleep.
That means you have to average 40 hours a week for 50 weeks of billable time (I’m giving you two weeks of vacation a year – am I nice or what?) or 160 hours per month.
So let’s talk about just one month of time (and we aren’t even going to discuss working weekends):
On average, there are 20 business days per month.
20 business days x…
View original post 644 more words